What is the ZEN Tournament Cloud™?
- Turnkey Social Gaming Platform
- Extends Your Brand Engagement
- Monetizes Your Existing Web Traffic
- Collects Demographic and Consumer Behavioral Data
The Next Generation of Online Gaming
ZEN Entertainment Network® is a centralized Tournament Cloud™ solution that seamlessly integrates into any web property allowing partners to retain their custom branded interface while leveraging the benefits of a single massive prize pool with shared player liquidity.
The ZEN Tournament Cloud™ has the following core advantages that provide the foundation of next generation tournament-style experiences online, mobile, and live:
ZEN Tournament-Style Architecture Provides Improved Monetization
The Technology Platform allows ZEN to operate within four tried and true revenue models:
- Advertising and Sponsorships
- Software and IP Licensing
- Social Gaming Digital Goods Sales
- Branded Merchandizing
The Cloud Advantages
ZEN has aggregated over 200 web sites through June 2010 with its Tournament Cloud™ architecture. Integration into the cloud provides partners with:
Turnkey branded solution with hooks into a common tournament lobby and competition cycle
- Network architecture provides 24-7 diverse player liquidity
- Eliminates operational and prize costs for partners without losing the brand experience
- Adds a new database capture and customer retention tool
- Collects valuable demographic and behavioral consumer data (in palatable bite sizes) in exchange for continued game play
Tournament-Style Social Experience: Online, Mobile and Live
ZEN’s Always-On Tournament Network is a completely legal, free-to-play, social gaming environment, conforming to state contest and sweepstakes laws. As ZEN grows, new proprietary games can be deployed across the network, further adding to the product offering, as players compete in poker and video poker tournaments 24-7-365.
The ZEN Entertainment Network® currently awards $100,000 every month in cash and prizes. ZEN has a proven and unique tournament environment that is being extended to social and mobile environments.
- A more compelling free to play social gaming experience with the introduction of winning cash and experiential prizes
- Tournament orientation maximizes player retention per session
- Incentivizes user to make frequent return visits
- Multiple-Game styles to choose and play tournaments in
Unique Brand Engagement While Leveraging Cloud Community
ZEN provides a more engaging gaming experience. In June 2010, players on the ZEN Entertainment Network® spent 67 minutes as an average user session. Over 40% of logged-on users spent over 4 hours per session and watched over 15 minutes of streaming videos and were exposed to hundreds of targeted in-game ad units.
One-Of-A-Kind Game Play
Brands and advertisers now can “get in the game” reaching consumers through the popularity of poker, video poker and social gaming.
Better Players
Player-selected tournament presentation provides a self-targeted player, engaging with a company’s brand and entering into experiential prize tournaments.
