ZEN ENTERTAINMENT

ZEN Entertainment Network™ (ZEN) is a global lifestyle venture headquartered in Las Vegas with offices in Boston; Palo Alto; Simferopol; Ukraine; and Bangalore, India. ZEN's product is a 24/7 Tournament Cloud that is a 100% U.S. legal free-to-play proprietary platform. The ZEN Tournament Cloud provides each player with a diverse selection of tournaments to enjoy including tournaments sponsored by celebrities, national brands, manufacturers, movie studios, and other marketers seeking to present their products to ZEN's highly-engaged casual game audience.

ZEN BUSINESS MODEL

ZEN Entertainment Network earns revenue by acquiring, entertaining, and then monetizing player relationships. ZEN’s unique “long play engagement” provides brands and other advertisers a superior environment to advertise and sell to targeted consumers while they are in the mood to play and win. During the ZEN experience players engage & shop.

AQUIRE
Owned Properties NLOP Poker Para Ti Motor Sports Poker	Branded Properties Video Poker UFC WWE

ENTERTAIN
Tournaments Hourly Daily Weekly	Prizes Experiential Goods Cash Virtual Offers

MONETIZE
Advertising Direct Network 3rd Party Offers	Subscriptions Transactions Services Licensing

ZEN FORECAST

ZEN Entertainment Network will achieve over 100% growth for 2010. In 2009, ZEN achieved its forecast targets by successfully monetizing the combination of a better game experience, acquiring players through recognizable brand relationships, and providing both relevant offers on its multi-faceted proprietary platform.

BRANDED PARTNERS

ZEN creates a custom online poker room utilizing the partner's brand, distribution channels, marketing capability and ability to provide unique prizes. Players have an engaging experience with the brands they trust.

ZEN's partners are able to extend their brand to reach an audience that is engaged an average of 9 hours per month with 67 minute average user sessions. This engagement yields advertising, transaction and subscription revenue which is split between the branded partner and ZEN.

WIN-WIN Value Model
ZEN gets: Incremental Revenue Increased Traffic Experiential Prizes	Partner gets: Incremental Revenue Turn-Key Content Database Growth

WANT TO GET IN THE GAME?

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LEADERSHIP

Mark Brown, CEO
Visionary leader with proven brand development track record and history of successful venture exits. Serial entrepreneur in the advertising arena with major relationships in the lifestyle and media industries.

Vincent Zaldivar, President
Original Founder of ZEN, Vincent is both a thought leader and inventor of ZEN's key intellectual properties. Prior to ZEN, Vincent was a serial entrepreneur with sales and invention track record in lifestyle and real estate.

Patrick McEntee, COO
A venture veteran with major Internet, mobile & content successes and operational scaling fluency, Pat manages ZEN's business operations worldwide. Pat has nurtured and invested in dozens of ventures for twenty years. Pat is also an active Board Member in several ventures investments and an advisor to several philanthropic causes.

Kevin Vonasek, CTO
Proven product executive with a solid track of success and broad product development innovation. Kevin was a founder of NLOP and heads products worldwide.

Marc Sperberg, EVP
An accomplished advertising, public relations and government affairs executive with business and marketing experience with start-up and development stage companies. Marc manages Zen's major account teams, direct sales efforts and our Las Vegas operations.

Roy Evans, SVP
Operations, ZEN East, and a founder of NLOP. Roy provides operational and financial leadership. Roy is also ZEN's leading quantitative analyst and supports financial planning and reporting venture-wide.

Mike Harman, CFO
Interim CFO and a principal in LL Bradford, CPAs, a leading accountancy headquartered in Las Vegas

HISTORY OF VENTURE

2007
Acquired rights to card games Royal Hold'em and No River Hold'em. Noted game inventor Ernie Moody invests.
2008
Patents fully issued and approved by the Nevada Gaming Commission. Acquires online presence for distribution, National League of Poker.
2009
Launched UFCPoker.com and entered into licensing deal with UFC rebrand "No River Hold'em" as UFC Knockout Hold'em™.
2010
Launch of ZEN Entertainment Network, and addition of Triple Play Video Poker. ZEN signs distribution deal with Source Interlink Media for 57 sites (Motor Trend magazine group) to promote Motor Sports Poker. ZEN launches Spanish silo ‘Poker Para Ti.com’.

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